<text response_time="2021/05/05 6:41:57 am CET" respondent_ID="R5" respondent_descriptor="Consultant to business/ public sector in the field of packaging" language_policy="No"> 
<Q: Please elaborate on your language policy.> We don't have official strategies but encourage all of our clients to be honest! We mainly work on refill/ reuse in store so messaging is often in store not on packs. 
<Q: What makes a good packaging label? What information should be prioritised?> Clear description and honest/ useful information re disposal (wherever the customer is in the UK). 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Clear description and honest/ useful information re disposal (wherever the customer is in the UK). 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> N/a - but I always look for the Terracycle label on biscuit wrappers and get it back to them (even though its possibly a sham...) 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> Description of packaging material/ polymer (both the triangle symbol and the material by name), and what to do with it.  
<Q: Is there anything that you purposely avoid including on packaging labels?> N/a 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> There's a question as to whether single-use packs could (or should) be used to promote reuse.. we've done this with our independent retailers which say "take this paper bag this time but next time, why not bring your own container to refill" this works in our case but probably would be confusing for mainstream consumers in a supermarket environment (most don't have access to reuse). I'm sure brands etc would be very anti it but I think it's an interesting thought re customers and their understanding - would they have the capacity to compute reuse messaging on a single-use pack to provoke behaviour change? 
<Q: Do you have any other thoughts or comments you would like to share?>  
</text>